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Social Media & Publicity (Fake)

Charity for Joe DiMaggio's Children's Hospital (fake plan)

:A charity to raise funds for children battling with cancer and support the research being conducted at Joe's. 
                                         The H.O.T.H. Project (Hope on the Horizon)

Step 1.  Setting up Social media accounts on Twitter, Facebook, and Instagram to start gaining attention for the H.O.T.H. project and giving information on upcoming charity events and stories of families that are struggling to support their children that battle with cancer. Each of the social media tabs will have links to the other social media pages and each will contain different stories along with pictures of children overcoming cancer at Joe's. The pages will give information on the upcoming art charity auction and have a link to a separate website to give donations of art, service time, or funds.

Step 2. Putting together a fact sheet about multiple stories about previous and current families aligned with Joe's DiMaggio's Children's Hospital and the specifics on what the upcoming charity event is for. The charity is aimed for Children with cancer and their families struggling financially. 40% of all the funds will go towards research being conducted at Joe's and the other 60% aimed at families struggling financially at Joe's.

Step 3. We have scheduled a press release with the local news station at 6:00p.m on Saturday the 14th of April to giving details about the newest upcoming charity event and giving some information about Joe's itself and stories from some of the families aligned with Joe's in difficult circumstances. In the press release, we will supply the audience with a number to reach us at and an email for more information along with links to all our social media pages.

Step 4.  To advertise the event over social media. Facebook has also sponsored our event and is placing our adds on their page to help support us. We are also placing posters around the surrounding cities of Ft. Lauderdale to Miami that have our email and social media pages. Joe's is hosting and paying for vother advertising such as radio and TV. 

Step 5. Hosting the pseudo-event that is an art auction. It is a ticketed event with each ticket costing $50. The event in on Saturday, May 12th. The art is open for viewing to the public from 5:00 p.m to 7:00 p.m and the auction will start at 7:30 p.m and last till 9:30 p.m. We are aiming to auction away 40 pieces of art for this charity. The event will take place at the Ft. Lauderdale Art Museum in downtown Ft. Lauderdale.

Step 6. Set up a thank you for everyone who participated in the pseudo-event and for those that donated online. Then give the charity money to Joe DiMaggio's Children's Hospital. 


The most effective social media are Facebook and Twitter to get your voice heard. Both Facebook and Twitter have an audience in the millions and a cause can gain traction quite easily on the sites.

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